Max Brand Museums & Collections
Visit the Max Factor Museum in West Hollywood to learn about how the legendary make-up company turned ordinary people into supermodels. Its clients starred in full-color magazine advertisements to advertise its products. Their names soared to global fame. A museum dedicated to the brand is located on Highland Avenue, and it contrasts sharply with the blighted urban sprawl that lies outside. The museum's polished Art Deco interior is adorned with crystal chandeliers, pastel hues, antique furniture, and potted palms. Admission is free, and the museum is open to the public.
Max Factor invented lip gloss
Did you know that the first commercial lip gloss was created by a Polish immigrant in the 1930s? According to legend, Max Factor, a makeup artist who was born in Poland, introduced the product in 1932. He later formulated a variety of lip glosses and introduced the lip wand. In the 1970s, lip glosses began to become wildly popular, and many different types were created.
While the invention of lip gloss is believed to be very recent, the product actually has a long history. Its inventor, Polish immigrant Maksymilian Faktorowicz, was working behind-the-scenes of silent movies when he created the first lip gloss. Faktorowicz had seen how difficult it was for starlets to look glamorous in black-and-white films. His "lip pomade" changed the way we apply lipstick, creating a new category of cosmetics.
While the invention of lip gloss was a great technological advancement, the product has remained unchanged since then. It is still relatively cheap, and it has become one of the most common makeup products in the world, especially for impulse purchases. However, the product is no longer the same as it was when Max Factor patented it, and almost all brands come off sticky and clumpy. Unlike the lipsticks that were created by the original inventor, the modern version of lip gloss is highly pigmented and incredibly shiny.
The film features classic movie clips as well as interviews with employees. You'll learn about the history of lip gloss, from its humble beginnings in the 1930s, to its recent innovations. Colour Elixir Gloss is the latest invention from Max Factor, and it combines nourishing candelilla wax with minerals to provide the perfect balance of shine, colour, and texture. You'll have a full spectrum of lip gloss options with 6 trend-led shades to choose from.
Max Factor invented pancake make-up
The invention of Pancake Make-Up by Max Factor dates back to 1904. It was the first commercially successful type of cosmetic to utilize soluble matte powders. The makeup helped prevent actors' faces from looking green in Technicolor films. It was so popular that actors began sharing it amongst each other. This led Max Factor Sr. to begin mass-producing it for the general public. Soon enough, women everywhere could buy the same cosmetics as the stars.
When talking pictures were introduced in 1927, Factor began developing a new line of makeup that was more compatible with the new film technology. As carbon lamps became uneconomical for sound stages, they were replaced by tungsten lamps. These new lights cast a softer light and Factor's lipsticks and lip liners made it easier for women to create realistic looks. He even used gold dust on the hair of Marlene Dietrich.
The Pan-Cake line of makeup was the most popular Max Factor line in its heyday. Originally developed to solve the make-up issues of Technicolor film, it was also a popular general make-up line. By the 1930s, Max Factor had developed several versions of Pan-Cake make-up, including one for children. This product has been used as a universal make-up ever since.
Though Pan-Cake became the most common type of cosmetic for women in the 1940s, its popularity declined dramatically after the war. However, the Max Factor company began to promote the make-up for other purposes, including for television. Even today, this makeup type continues to be popular with young women. It was not widely adopted by older women, however, and many people think it was not long before it was banned.
Max Factor invented false eyelashes
In the early 1920s, movie producer Max Factor began enhancing actress Phyllis Haver's eyelashes with real hair. This lent her the appearance of eyelashes sweeping across her cheeks. By the mid-1930s, the popularity of false eyelashes was sky high. Famous stars such as Carol Channing and Bette Davis were frequent users of false eyelashes. In the 1960s, movie star Twiggy made false eyelashes fashionable and sold 20 million pairs each year. According to Jenny Bailly, executive beauty director for Allure magazine, these lashes were difficult to apply for laypeople, but their use made them an essential beauty tool.
As early as 1910, Max Factor created a fake eyelash that mimicked the natural eyelash. It was made of human hair and gauze and gummed onto the eyelid. However, these were expensive and had a short shelf life, so they were reserved for movie stars. In the early 1900s, another fashion designer, Karl Nessler, invented a machine that could make fake eyelashes easily and cheaply. The resulting false eyelashes were called Flylashes.
The invention of false eyelashes was made possible thanks to the collaboration of the famous make-up artist Max Factor. He glued thin artificial cilia onto the upper eyelid for a dramatic look that was widely admired by the public. Roxy was admired by audiences around the world, and many women started wearing false eyelashes as a way to replicate her look. In doing so, the brand made a revolution in the makeup industry.
Another product that started the false eyelash revolution was a crayon mascara. This product dripped onto the eyelashes when heated. Another company, Maybelline, took this concept to the next level and introduced the liquid mascara tube with brush. The idea of grafting eyelashes originated in South Korea, but was later developed in Europe and then introduced to China, where it became a huge hit. Today, most false eyelashes are made in India.
Max Factor was a wig-maker
Besides being a successful cosmetics innovator, Max Factor was a wig-master, too. His talents were used in early movies. He was a popular choice of wig-makers for Cecil B. DeMille, who recommended that wig wearers rent Factor's hairpieces for their movies. As his reputation grew, his wigs became the standard for Hollywood glamour.
Originally from Lodz, Poland, Max Factor was the fourth child of Max Sr. and his wife, Esther Rosa. His father was a cosmetologist who had been married four times. His mother, a homemaker, had two half brothers. When his father died in 1938, Max Jr. took the family to the United States and began renting human-hair wigs to film producers. His brother, Davis, soon joined him.
Factor left school at the age of 10 to work in his family's cosmetics business. He and his brother Davis Factor were involved in the business. They worked at delivering wigs for the family's customers, made deliveries, and acted in movies. When he was younger, they also took roles as extras in movies. They made sure to return the wigs at the end of each day.
Factor was born in Lodz, Poland, to a Polish-Jewish father. He could not afford to send his children to a formal school, so he took an apprenticeship with a wig-maker. After completing the apprenticeship, he was hired by a leading hairstylist, Anton of Berlin. Factor's wigs quickly became the standard of the industry.
Max Factor is a wig-maker
Max Factor is a wig-makers. He was born in Lodz, Poland, and was raised by his father, a hardworking grocer, rabbi, and textile mill worker. His father did not afford to send his children to school, so he began working as an apprentice wigmaker and assistant to a dentist. He also took part in movies as an extra and started selling wigs and theatrical makeup.
After years of developing his own products, Factor made his first motion picture cosmetics in 1914. It was greasepaint in a thin cream and was packaged in a jar. He created 12 shades to suit the needs of the movie industry. It was a hit, and movie stars and producers started requesting Factor wigs. Even his sons would watch the movies wearing expensive wigs made by his company.
In 1908, Max Factor moved with his family to Los Angeles and saw an opportunity to supply the film industry with theatrical make-up. The family business, known as Max Factor & Company, soon became a distributor of Leichner and Minor cosmetics. However, the company's name soon changed to "Max Factor's Antiseptic Hair Store."
When Factor was a young man, he made wigs for a traveling acting troupe. He later went on to become a successful chemist and cosmetics businessman. He also popularized the term "make-up" with his wigs. However, his reputation did not last. He moved to the U.S. and began selling his handmade products. His products were so popular that even the Russian nobility wore them to performances.